When you are in business, you very well know that politics doesn’t do you any good. Networking is about connecting with people, convincing them to be involved and be part of your platform so that you can grow a network of successful. This is the main reason that software products like Malaysia MLM software are created to help properly manage a networking business. In this post, we are going to present to you why politics and marketing do not mix.
Todd Falcone, the fearless networker speaks about politics and network marketing. Watch his video below as he explains why politics and network marketing do not mix right.
Todd explains that there are two types of politics and either of which factors that decrease a person’s productivity are. The two types of politics he is describing in his video are governmental politics and the politics of drama.
- Governmental Politics. This is Politics that bring together political parties, the democrat, the liberal, the lefties and righties, and etc.
- The Politics of Drama. This is politics that involves gossip, trash talking, ego-making, and ego-breaking.
He later explained that each person has the right to their opinion and more people are vocal about it. One opinion contradicts the other which results tina debate that never ends. People, by nature, are very passionate about their beliefs and principles.
Politics and marketing are two things that don’t mix well in any business
A person involved in marketing understands that if you want to be successful in a competitive and fast-paced arena, you want to involve everyone. You want to involve everyone who wants to listen.
If you talk about politics in front of 1,000 people, the probabilities are high that you are only getting a quarter of ears listening to you. And when you do this, you risk losing customers and put your business at risk.
Businesses want to cater to everyone, wants to attract more customers regardless of their political beliefs. Businesses want to put their products in front of everyone’s needs. When you alienate people by expressing your own personal feelings about some political bodies, you stand to lose half of your business.
In any entity, there is always something that trigger gossip. Rumors that spread throughout the company that can make or break the way you run your business.
If you want to have a productive business, take out any politics within your organization or you risk your business failing in every area from management to production. While this is not an easy task, to monitor each of your employee’s actions, establishing a culture within the company controls the situation.
In cases where political issues within the company have already built up, the only way to fix the problem is to confront the problem. Be the mediator but don’t take sides.